Create with Purpose

Building emotional connections with purpose-driven creative.

A strategic Creative Director and results-driven executive leader, Indigo has 20 years experience leading the creative vision and consumer experience for global beauty, fashion and lifestyle brands and creative agencies.

A persuasive storyteller specializing in integrated multi-channel, multi-media brand content, campaigns and experiences, Indigo combines data-led consumer-first thinking with visual impact to authentically build community, drive engagement and increase conversion.

Currently Global Brand Director for premium UK retailer Cult Beauty, Indigo previously held Global Executive Leadership roles in New York at brands including MAC Cosmetics, Hero Cosmetics, and ASOS, and at award-winning agencies including Chandelier Creative, Vice Media/ Virtue Worldwide, and Co:Collective.

Originally from Sydney, Australia, Indigo has Lived and worked in New York and London since 2005.