A strategic, purpose-led Creative Director and visionary brand leader, Indigo has 20 years experience building the vision and consumer experience for global beauty, fashion and lifestyle brands and agencies.

A persuasive storyteller specializing in fully-integrated multi-media brand campaigns and immersive experiences, Indigo combines data-led consumer-first thinking with visual impact to authentically build community, drive engagement and increase conversion.

Most recently Global Brand Director responsible for successful comprehensive rebrand of premium UK retailer Cult Beauty, Indigo previously held Global Leadership roles in New York at brands including MAC Cosmetics and Hero Cosmetics, and was Creative Director at luxury creative studio Chandelier Creative and award-winning agency Vice Media/Virtue Worldwide.

Originally from Sydney, Australia, Indigo has Lived and worked in New York and London since 2005.